On Memorial Day, I did a workout called, “The Murph” at a Crossfit gym (or box as it’s called in the world of Crossfit). It’s an intense workout that commemorates Lieutenant Michael Murphy, a Navy Seal who died in Afghanistan in 2005. Murphy was awarded the Medal of Honor and the Purple Heart. Quite a story: Lieutenant Michael Murphy.

Crossfit gyms, nationally, honor Michael Murphy every year on Memorial Day by doing his favorite workout which consists of running a mile, doing 100 pull ups, 200 push-ups, 300 squats, and then running another mile (20-pound weight vest optional).

And yes, I survived the workout.

Outside of Memorial Day, Crossfit boxes provide a daily workout routine that lasts about an hour called the Workout of the Day or WOD. The WOD consists of a number of grueling routines and sequences that nobody really wants to do – but they do it. All in one hour and then we get to move on with our day.

For example, the Murph WOD consists of:

1 Mile Run
100 Pull Ups
200 Push Ups
300 Squats
1 Mile Run

Imagine what would happen if you applied this approach to the marketing of your business? It may not be in the form of running and plyometric movements but rather in the form of outreach to clients, prospects, and referral partners?

Here’s an example of a marketing WOD that you might complete in an hour.

1 LinkedIn Post
2 Follow Up Emails to Prospects
3 Contacts with Clients
4 Reconnects with Past Clients
5 Outreaches on LinkedIn with Potential Referral Partners

Work this type of business routine into the first hour of your morning for the month of June and see what happens. What do you think could happen?

Before long, you might get a new client and better control of your day. Better business routine, better results.

Military personnel and Veterans, thank you for your service.

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