It’s just like tap-tap tapping a speed bag.
Referrals are the lifeblood of a thriving sales pipeline. But they don’t just happen—you must earn them. If you want more people talking about you (word of mouth) and sending business your way, you need to be referable.
Being referable goes way beyond networking and simply asking for referrals. You must build faith and trust through everyday behaviors, etiquette, and likability.
How we do anything is typically how we do everything.
For example, having a reputation for being late, unprepared, unreliable, forgetful, unprofessional, or difficult to deal with are not referable traits.
Anyway, here are 12 “knockout” ways to be more referable:
1. Know What a Referral Is
A referral is an introduction to someone who wants to hire you.
2. Double Opt-In
Discuss and get permission from both parties before introducing them.
3. Be Reliable
Show up on time, meet deadlines, communicate, and follow through.
4. Deliver Value First
Solve a problem, share insight, invite to an event, or make an introduction.
5. Have a Clear Target Market
When contacts know who you help and how, they’re more likely to refer you.
6. Give Referrals
Invest time to generate introductions and referrals for your advocates.
7. Show Gratitude
Say thank you, give a referral right back, or provide a referral fee.
8. Be Active
Attend networking events, conferences, and have a social media strategy.
9. Don’t Be a Nightmare 😉
Stay responsive, flexible, and collaborative—be easy to work with.
10. Create a Great Experience
Make the buying journey smooth, respectful, and even enjoyable.
11. Language
“Here’s a quick way to introduce me…” goes a long way.
12. Just Ask…The Right Way
“Would you be open to discussing how WE might exchange referrals?”
Final Thought
Being referable isn’t just about being good at networking—it’s about being good to work with. Focus on relationships, not just results, and you will generate more and better referrals.
🥊 WHAT DID I MISS? SHARE YOUR IDEAS!
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